SOUL WORD
When you add color in the right place, no one sees the color. They see the thinking.
Anyone can use color.
But only a few can use it with meaning.
When you apply color with purpose — with intention,
You don't draw attention to the color itself.
You draw attention to what the color reveals.
It becomes a signal—a whisper.
A direction that leads the eye not just to beauty
But to think.
This is not designed.
This is visual philosophy.
